POM – Not Quite Living Up to It’s Claims According to Federal Judge
Of course we are all familiar with the saying ‘if it seems to good to be true it probably is.’ Well if you were a bit skeptical about the marketing claims associated with POM Wonderful, you weren’t alone. A federal judge now says that the company’s claims that their juice can help “treat, prevent or reduce the risk of heart disease, prostate cancer or erectile dysfunction,” are completely unfounded.
It’s seem these are awfully bold claims to make, especially if you don’t have the research to back it up – but perhaps more surprising still is that it took some time for these false claims to be stopped in their tracks.
This week, the federal administrative judge, Judge D. Michael Chappell ruled that these claims made by the company are completely false. In fact, to quote the 335 page order, ““shall not make any representation, in any manner, expressly or by implication, including through the use of a product name, endorsement, depiction, illustration, trademark or trade name, about the health benefits, performance or efficacy of any covered product, unless the representation is non-misleading.”
On the plus side for POM, not all the claims that they make about the product are considered to be completely false or misleading and in that regards a TIME article on the subject has reported that POM sees it as a win.
What do you think? Have you ever tried POM and if you did was it simply the taste that appealed to your or the health claims?